What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

Audience feedback is the most important part of the entire project from the moment we started. We took all of their opinions and suggestions forward at each stage.

At the beginning of the project Mel and I created several surveys which we set out to our school and the public which then helped us gain information such as their age, gender, occupation and film interests. This here helped us gain a rough target audience both gender 13-19 who are still in full time education mainly enjoy action films. This showed us where to start and allowed us to then choose what sort of action film we wanted to create. We chose superhero as our main theme and then put the idea to our target audience. It was always helpful to put our results into a table which was easy to read and gain a better view of what our target audience wanted. We saw how it's important to keep them interested in our product to ensure that it's going to sell.

As we progressed along our development we started showing our draft trailers and soundtracks to a select focuse group. We felt it important to build up a strong trusting relationship with this group as they stayed with us throughout giving us feedback on drafts and different ideas we had and how they felt it could be improved to make it more successful. We soon saw that the audience’s ideas we're extremely beneficial as we're producing the film for them we wanted it to be something they would enjoy and were happy to watch and to pay for the experience.

Having our audience at a teenage target was a slight benefit for us as we also both fall into the target audience range we we're able to relate to what we were doing and judge what works and what would sell for ourselves also.

This also worked in our favour with ancillary tasks allowing us to price the magazine slightly higher as it is statistics prove that teenagers are the generation who have the most disposable income. Most with Saturday jobs which the pay doesn’t have to be taxed and living for free under their parents roofs.