Wednesday, 18 April 2012

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies in the construction and research, planning and evaluation stages?

Research and Planning


Using all the different media technologies during the research stages was a really interesting section. As well as using those which were expected such as the https://www.google.co.uk/ search engine to find different things we needed extra research into we were also able to view images over the internet of which we could take inspiration from. We soon became aware of separate websites specialised to superhero films e.g. http://marvel.com/ which have already been released to gain a strong boundary of appropriate and specialised research to our precise genre. This really helped us understand the profession quality we must work to and attempt to include within our project and understand the type of film trailer we were about to attempt to create.
One of my favourite websites we found which came to be a great success and gained up honest and appropriate findings was http://www.surveymonkey.com. This website allowed Mel and I to create a survey to our own specification with our own style of answering weather it was tick box or the audience writing an opinion. We then sent out the survey as a mass link to all areas of our school and other people we could get to answer, this gave us strong honest results we then converted into easy to read tables and graphs through spread sheets on the Excel Microsoft office program. All these came into a positive use helping to create our plan for our final project.
We could have extended our research be creating more questionnaires which specifies the type of film and how the trailer should be made more detailed however I feel we managed to create an amazing product and did collect enough information to understand exactly how our range of target audience could appreciate and enjoy our complete film trailer.
The planning was managed using a calendar which I created using a template I created within the Microsoft Office program, we then entered different times during the day we would complete our work and colour coded the different tasks so that it was easy to see and understand what we were doing when.
We also used Power Point from the Microsoft Office package to present our work and create slide shows which were then uploaded onto http://www.slideshare.net/ which allowed us to then copy the embed code onto our blog. This kept our blog neat and tidy and also extremely easy to understand.
Construction

This as guessed was the most exciting and fun part of the project using all the new types of technologies and learning how to work everything to our best ability to create the most successful products we can. At the beginning of the project once we had chosen our superhero theme Mel and I started looking into different action effect we could create to make our trailer exciting and interesting, this also allowed us to experiment with new forms of media to create something impressive. From this Mel and I both started work on Adobe after effects I managed to create two separate 3 second cartoons which we ended up including into the final product. These cartoons are something I was really proud of as I researched into how to use this program and taught myself how to make these from scratch, I feel they're really impressive and are portrayed with a professional style. We also created our title sequence and the final section of our trailer using this which is the explosive text advertising the launch date and the title. We did also attempt to create an explosion which we wanted to include within our trailer to add to the genre and to make an impressive impact however we both agreed that the explosion we created although was impressive for our own creation which we taught ourselves to make wasn't up to the professional standard we wanted and would have bought the trailer down to a lower grade so we felt it best to leave it out. After effects were also what we used to create our impressive invisible shot we created. This was made by creating a mask and combining two separate shots. We did try several other ideas by blurring the character out and also by pulling the character out of the image.
The actual filming wouldn't have been achievable without our high-tech high definition video camera we used throughout the entire project for images as well as film apart from the shot taken on the rope swing we did on a HD phone camera this was for the protection of the camera as we didn't want the possibility of it being dropped and broken due to its vast expense. As we used one camera for the entire shooting we had to repeat the same action several times so that we could capture all the action from different angles which we could then edit appropriately to make the trailer interesting.
When I created the cartoon I used a program called Adobe Photoshop which helped me cut the character out of the still image and also filter it into a posturized form which supported the superhero comic strip theme we were attempting to create.
We did start to create our trailer on Windows Movie Maker which is a lower basic video editing software until we gained access to an Apple Mac. As of then all of our major editing was done on iMovie which is where we also created out production logo and the credits slide. I'm pleased with our work on these programs as all of them were reasonably new to us and we managed to achieve a real understanding of how to use it and achieve the best out of it.
Fades were the main transition we used throughout the trailer especially at the beginning to complement to mellow music it all moved smoothly and slowly, later on towards the end when the tempo picks up we switched to using fast cuts which fitted to shots and music. This effect help build up the dramatic tension and encouraged the action to the point of the suspension climax.
Creating the soundtrack was all done using a YouTube converter to gain the music we wanted and then chopping and changing it into our own creation that fitted precisely to the action we had created in the trailer. This was created using the Apple Mac Book program called Garage Band which took us a little while to understand but soon we found how to link that and iMovie together making the construction much easier and successful.

Evaluation

The evaluation of all our filming weather it was the individual shots, cartoons, After Effects text creation, draft trailers and the complete trailer were all uploaded to http://www.youtube.com/ so that we could evaluate the sequence down to individual time’s seconds you would be able to see immediately. We also used images of our focus group to identify who they are which were taken on the same high definition camera we used for filming, here we asked them what they thought of our draft and complete trailers to get an accurate audience evaluation. This also benefits towards our audience research and feedback.

Ancillary Tasks

Both of the ancillary tasks were created on Adobe Photoshop. This allowed us to work happily in layers which can be individually edited and moved without the possibility of affecting the rest of the product which was already in place. This is a professional program which is used in the industry today which meant that our product was created to a professional stranded. Mel and I are also both well trained in using this program with our photography skills we learnt.

I'm pleased with the professional standard of equipment used and work produced. I'm also impressed and proud of the skills I have learnt and used throughout the production.

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