How effective is the combination of your main product and your ancillary tasks?

How effective is the combination of your main product and your ancillary tasks?

Our main task (the film trailer) and the two ancillary tasks (magazine front cover and film poster) all have two obvious links in common; the main super hero character Topaz Spectre with the logo we created for her and the colour scheme we decided on at the beginning of the project.

The trailer works in clever ways to include the colour scheme throughout the piece in costume as the superhero and the ordinary girl also in mis en scene. In several of the shots we see various sections of the surrounding in blue whether this is the carpet or painted wood work this creates a running theme though the task. The film trailer works independently to keep the audience engaged. This is achieved with the snappy editing and flowing plot. We jam-packed the trailer with interesting locations, costumes and action to make it gripping on a whole new level, rather than just watching action they feel a part of it with its explosive content. All information of dates and titles are shown as interactive, explosive text which allows the audience to understand the genre for themselves immediately. However the only problem with the text within this section of the trailer is the purple which should have been portrayed in yellow to support the colour scheme however as we created this on a trial adobe after-effects program we downloaded before deciding on the final colour schemes we were then unable to go back and change this. We still included it however as it created the right effect for our trailer.

You will be able to see that the character (or aspects of the character) sticks with the ancillary tasks throughout the project. I'm pleased we decided to this as it creates a strong connection which our target audience. They will be able to notice the character and following the colour scheme through the products will help he audience to understand the advertising connection. This also makes it much more assessable, understandable and encouraging to go and view as its obvious publication will be an obvious domination in the media at the time of release.

To create a difference within the Magazine and the poster we chose different aspects of the character to work with on each, this made each task appropriate and similar with the promotion of the same product however making each equally different and interesting to view in their individual way. With the magazine we continued with the superhero's colour scheme (Blue and Yellow) with all the text which was appropriate to our advertised product and chose an image of our main antagonist which was actually featured within the film trailer as the main focus. Using the same image creates a strong connection between the two, this will create good advertising.

The logo featured as the main section of the film poster is also featured within the film trailer we created on the cape of our main character as the superheroes personal logo. This seemed an interesting and successful part of the character to use to promote the film and character on an independent level while keeping them linked. We also decided that it would be appropriate to involve both of the production logos we created for ourselves onto the poster, this is because we used both at separate times as Mel and I worked as a team we created our own production logos which we combined together to create the film this way it allowed us to each have our own independent ownership over the products; Dino Productions and Why Fronts productions. These created a link between the trailer and the poster which was easily visible. We did also include the age rating onto the poster as by law it must be stated. We could have however also included that as part of the magazine information although it wouldn't necessarily be front page information and we could have included it into the film trailer maybe on the credits section.

I feel our products are linked together appropriately to create a strong advertising market however it focuses much more on the character as the superhero rather than the name of the film and the plot. This may jeopardise the advertisement slightly however the trailer does explain the plot quite clearly without giving away any major details. We plan on selling our product with the exploitation of our lead character and the impression she makes on the audience.